Our Philosophy
The Sun Company Believes in a Bottom Line Plus Business Model that Balances All Stakeholders' Interests and Rejects Value Extraction as Part of a Sustainable Economy. At the Core of Our Strategy Is a Commitment to Stay True to Our Values and Prioritize People First.
Our Mission
To Accelerate, Democratize and Optimize the Mass Adoption of Renewable Solutions with a Sense of Competency, Authenticity and Care.
Our Purpose
To Empower People to Build a Better Tomorrow for Themselves and the World by Providing Them with a Cleaner, Less Expensive and More Sustainable Energy Source.
Our ESG Strategy
Our efforts are driven by the pursuit of environmental stewardship.
When you purchase solutions from us, you're decreasing your carbon footprint and helping make this world a healthier place for future generations.
Our goal is to develop lasting relationships with businesses, people, and institutions in the communities we serve.
We are committed to upholding ethical standards and we do so with the consideration of both people and the environment.
Our Values
Connectedness
We are committed to working with others best interests in mind
Grit
We dare to approach every task with tenacity
Integrity
We always do the right thing
Life Balance
We incorporate self-care into our work lives
Excellence
We challenge ourselves to exceed the standard
Gratitude
We acknowledge and appreciate everything that is good
Courage
We rise to new challenges and maintain resilience in the face of difficulty
Happiness + Fun
We nurture happiness in all actions
Responsibility
We take ownership of our actions
Choice
We act with the end goal in mind
Being Present
We are mindful of ourselves and others
Our Story
Joley Michaelson - CEO, The Sun Company
Joley Michaelson founded The Sun Company as the first solely woman-owned national energy company in the country. As a veteran of the solar industry, she felt it was necessary to elevate the market with higher performance standards both ethically and financially. As a child, Joley always wanted to change the world and make it a better place. She's an evolutionary holistic thinker and self-proclaimed social engineer with a passion to create environments that are mutually beneficial for all. An unbeatable combination.
Society has accepted the limiting belief of value extraction, which suggests that to gain in one area you must lose in another. Modern society is widely built on this model, and it perpetuates a spiritual poverty that has pervaded our systems, our corporations and our people. Joley views this mindset as the source of the world's greatest challenges as well as the cause of many personal hardships that we face each day.
The energy industry is no exception to the limiting belief of value extraction, and solar, though still in its infancy, has largely followed suit. The renewable industry has "value extracted" from its employees, from its investors and from the communities it serves. Solar is inherently value adding until it is coupled with value extracting organizations, meaning the creation of energy from the sun is pure and adds significant value to individuals, their communities and the world. The Sun Company is a company unlike any other, adding value on every societal level and providing a way to measure that value with all stakeholders. We've coined this type of organization a Bottom Line Plus Company (BLPC).
A Bottom Line Plus Company
OUR EMPLOYEES
The Sun Company will add value to our employees by providing top-of-market pay, benefits and an avenue to align their careers with their values. We provide a sustainable business model that they can believe in and a company that they can be proud to represent. We invest in their continued personal and professional growth and provide the type of care that allows them to focus on taking care of our customers.
OUR INVESTORS
We will add value to our investors by creating a highly profitable and sustainable business model that pioneers evolutionary economics to maintain profitability without having to extract value from other areas. This approach is called Bottom Line Plus.
OUR CUSTOMERS
We will add value to our customers by providing the best products and services in the market today at a beyond fair price. We have a genuine interest in them and their needs and in tailoring a solution that meets those needs. We will always set the standard for the highest integrity with the goal that we won't call them customers but friends.
OUR COMMUNITY + PLANET
We will add value to our communities and the WORLD with the transition to clean renewable energy, by providing energy to low-income families (LIFE), by creating job opportunities and by pioneering the Bottom Line Plus business model that contributes to an evolved economic structure for all.
"I work at The Sun Company because the values of the people and the company align with my values. We are a group of hardworking people dedicated to joining forces for the good of the customer, the environment and the planet while enjoying life at the same time."
— Ken Donaldson, Executive VP of Sales and Operations, The Sun Company